Do you like a new Kindle 3 vs IPad Ad ?

This is the officially war declaration on IPad from Amazon. This here commercial illustrates, the two key points Amazon Kindle 3 with their new Ad are 1. IPad is impossible to read in the sunlight and 2. IPad costs far more than the new Kindle 3. Amazon has thrown down the gauntlet in a new television ad that directly takes on the shortcomings of the Apple iPad with the adorable song Fly Me Away by ANNIE LITTLE  (which you can download it for only for .99 here) describes Amazon’s opinion of Kindle books reader perfectly. “ Silver Moons and paper chains, Faded maps and shiny things. You’re my favorite one-man show.A million different ways to go. Will you fly me away? Take me away with you, My love.”  What do you think about this Ad ? Love or hate it ?